Education: our blog about the ad industry
A plain-language look behind the curtain of advertising, data, and how all sorts of ad types operate — built for people to understand, not marketing jargon.
Jul 22, 2026
Why your marketing reports never agree with each other
Facebook says 50 sales. Google says 40. Email says 30. You had 60. Nobody's lying — everybody's counting. A plain-English look at attribution and why your reports never add up.
Jul 22, 2026
What actually counts as a conversion (and why your tools can't agree on it)
A conversion is just an action you decided to count — and that decision quietly shapes every number you trust. What actually counts, why your tools disagree, and why your totals never match your real orders.
Jul 22, 2026
Attribution models, compared — and what each one quietly gets wrong
Change the model, change the hero. There's no “correct” attribution model — each is just a rule for splitting credit, and each is blind to something. A plain-English tour of last-click, first-click, linear, time-decay, and data-driven, and what each one gets wrong.