Terms of Service

These Terms of Service (“Terms”) govern your access to and use of the ads for Good (“afG”, “we”, “us”) website, our marketing and advisory services, and the Chapter platform — including the self-serve tools Smart Prompts and Smart Links and our measurement and analytics technology (collectively, “Chapter”). By using our website, creating an account, subscribing to a plan, or using our services, you (“you” or “Client”) agree to these Terms.

Signed agreements control. If you have signed a Services Agreement, Statement of Work (“SOW”), or other written agreement with us, that agreement governs the services it describes and prevails over any conflicting provision here. These Terms govern your use of our website and our self-serve products, and otherwise supplement — but do not replace — any signed agreement.

1. The ways you can work with us

We offer two things, and these Terms cover both:

• Marketing services (agency). Ongoing, subscription-based marketing, business, and advisory support, delivered under a Statement of Work.
• Self-serve software (SaaS). Chapter tools you configure and run yourself — Smart Prompts and Smart Links — on a monthly subscription.

You may use one or both. Where a section applies only to one, we say so.

2. Marketing services (agency engagements)

Marketing services are provided under a subscription model based on the number of active marketing projects, as set out in your SOW. The SOW is the controlling document for these services; the summary below is for convenience.

Plans. Support, Partner, and Team plans differ by the number of active marketing projects, prioritization, delivery cadence, and included meetings. A “marketing project” is a defined unit of work within a marketing function (e.g. SEO, paid-advertising support, website updates, email marketing, analytics), progressing through strategy, planning, setup, execution, and reporting. Projects are flexible (you may swap, pause, or change them), sequentially progressed by milestone, and capacity-limited to your plan.

What’s not included. Unless agreed in writing: work beyond your plan’s active-project capacity; expedited requests beyond your plan’s prioritization; large one-time deliverables needing dedicated scoping; media spend and third-party platform costs; legal, accounting, or tax advice; and any guaranteed results.

Your responsibilities. You agree to provide timely access to necessary data, accounts, materials, and stakeholders; ensure the accuracy and legality of information you provide; designate a primary point of contact; and give feedback and approvals promptly. Delays caused by missing information or approvals may affect timelines without penalty to afG.

3. Self-serve software (Smart Prompts & Smart Links)

Accounts. You must provide accurate information, keep your login secure, and are responsible for activity under your account. You must be at least 18 and able to form a binding contract. One workspace represents one business; you’re responsible for everyone you invite.

Free trial. New workspaces include a 21-day free trial of the included tools, with no card required. When the trial ends, access to a tool continues only if you have an active paid subscription to it; otherwise that tool is turned off (your saved configuration and data are retained per Section 14 and the Privacy Policy, and access resumes if you subscribe).

Subscriptions & billing. Paid plans are billed monthly in advance through our payment processor (Stripe). Each tool is a separate subscription. By subscribing you authorize recurring charges to your payment method until you cancel. Prices are exclusive of taxes, which we may collect where required. Fees are non-refundable except where required by law. We may change prices with notice; changes apply to your next billing cycle.

Billable metric: verified customer journeys. Your plan tier is measured against verified customer journeys per calendar month — sessions that Chapter’s bot-detection classifier scores as human traffic. Suspected bot activity and low-signal single-event sessions are excluded from your billable count at no cost. The classifier version used to compute each month’s bill is preserved on your Billing page for audit.

Tier ceilings & fair use. Each tier includes a monthly ceiling of verified journeys: Standard 25,000 · Growth 75,000 · Pro 150,000. One-off spikes (holiday sales, campaign launches, viral moments) are absorbed without per-journey overage fees. Sustained overage — two consecutive months above your tier ceiling — prompts a tier-upgrade conversation before any change to your bill.

Billing transparency. Your Billing page shows the raw session count Chapter processed, how many were classified as verified journeys (counted toward plan), and how many were excluded (not counted). You always see exactly what you’re paying for and why.

Cancellation. You may cancel anytime from your billing settings or the customer portal; cancellation takes effect at the end of the current billing period, and you retain access until then. We may suspend or terminate accounts for non-payment or breach of these Terms.

Availability. We work to keep the service available and reliable but do not guarantee uninterrupted or error-free operation. We may modify, add, or discontinue features, and may perform maintenance, with reasonable notice where practical.

4. Acceptable use

You agree not to, and not to allow others to:

• use the services for any unlawful, harmful, deceptive, or infringing purpose;
• send spam or unsolicited messages, or use captured contacts in violation of applicable marketing, email, or SMS laws (including CAN-SPAM, TCPA, CASL, and GDPR/ePrivacy);
• capture, upload, or process personal data without the notices and consents required by law;
• copy, reverse engineer, resell, or create derivative works from Chapter, or use it to build a competing product;
• interfere with, probe, or attempt to bypass the security or integrity of our systems; or
• infringe the intellectual-property or privacy rights of others.

You are responsible for obtaining any consents required to install tracking on your properties and to contact the people whose information you collect. Our consent tools (e.g. the opt-in checkbox / Yes-No prompt) are provided to help, but you remain responsible for lawful use of the data you capture.

5. Chapter technology

How it works. Chapter operates by installing event-tracking scripts or server endpoints within your digital properties (the preferred method is first-party hosting in your own environment), which communicate with afG-operated APIs and infrastructure that store and analyze event data.

Your data, your ownership. You retain full ownership of the raw event data generated from your properties, your business data transmitted to Chapter, and any of your users’ or customers’ data processed through Chapter. afG does not claim ownership of your raw event data.

Aggregated / benchmark data. Chapter may generate aggregated, anonymized, de-identified data derived from use of the system. This aggregated data does not include personal information and will not identify you or let a third party reasonably infer your identity or proprietary information. afG owns this aggregated data and may use it to operate, improve, benchmark, and research the Chapter platform.

License & IP. afG grants you a limited, non-exclusive, non-transferable license to use Chapter for measurement, analytics, and the tools’ intended purpose. Chapter’s tracking architecture, APIs, analytics systems, and methodologies are afG’s proprietary intellectual property. You may not copy, reverse engineer, redistribute, or commercially exploit Chapter, or build derivative analytics systems on its infrastructure. Unauthorized use is a material breach and may result in immediate suspension plus any remedies available at law or equity.

6. Contacts you capture (“Leads”)

When a visitor submits their email or phone through your prompt, you are the controller of that contact and afG processes it on your behalf, on your instructions. You are responsible for the notices and consents required to collect and use it.

• We store captured contacts only short-term. On a recurring basis we email you a CSV of your leads and then delete them from Chapter — the CSV is your record.
• Where a visitor declines consent, we capture and flag that choice so it’s visible to you; you are responsible for honoring it (e.g. not adding declined contacts to marketing).
• Identifiers may also be hashed (one-way) into the identity graph for attribution; a hash is not personal information you can reverse for a new contact.

7. Fees & payment

Agency fees are set in your SOW and billed on the cycle it specifies (typically monthly). Self-serve fees are billed monthly through Stripe as described in Section 3. Applicable taxes may be added. Late or failed payments may result in suspension of the affected services until resolved.

8. Intellectual property & deliverables

You retain ownership of your pre-existing materials and data. afG retains ownership of its proprietary methodologies, frameworks, tools, and the Chapter platform. Upon full payment, you are granted a perpetual, non-exclusive license to use deliverables created specifically for you under an SOW for your internal business purposes. afG may reuse general, non-confidential learnings and methodologies provided no Client-specific or confidential information is disclosed. If you give us feedback, you grant us a royalty-free license to use it to improve our products.

9. No guarantee of results

Marketing and business outcomes depend on many factors beyond our control. We make no guarantee of performance, revenue, growth, or specific results. Our obligation is to provide services in a commercially reasonable and professional manner consistent with industry standards and agreed goals.

10. Disclaimers

To the maximum extent permitted by law, the website, services, and Chapter are provided “as is” and “as available,” without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the services will be uninterrupted, secure, or error-free, or that any analytics or attribution output is complete or accurate for every use.

11. Limitation of liability

To the maximum extent permitted by law: afG will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data. afG’s total liability arising out of or relating to the services will not exceed the fees you paid to afG in the three (3) months preceding the event giving rise to the claim. These limits do not apply to liability that cannot be limited by law, or to afG’s gross negligence or willful misconduct.

12. Indemnification

You will indemnify and hold afG harmless from third-party claims arising out of your content or data, your use of the services, your marketing to contacts you capture, or your failure to obtain required consents or comply with law. afG will indemnify you for third-party claims arising from afG’s material breach of its confidentiality or data-protection obligations.

13. Confidentiality

Each party may access the other’s non-public information. Confidential Information includes business, marketing, pricing, creative, performance, customer, and personal data disclosed by a party. The receiving party will use it only to perform under these Terms, protect it with reasonable safeguards, and not disclose it except to those who need it and are bound by similar obligations. afG will not use your data to train models or inform work for other clients without your prior written consent. These obligations survive termination. Data-handling details are in our Privacy Policy.

14. Term & termination

Agency. An SOW commences on its start date and continues per its terms; unless the SOW says otherwise, there is an initial two-month term, after which it continues month-to-month, terminable by either party on 30 days’ written notice. Either party may terminate immediately for a material breach that remains uncured after written notice.

Self-serve. You may cancel anytime (Section 3). We may suspend or terminate for non-payment or breach.

Effect of termination. You are responsible for removing or disabling any Chapter tracking scripts on your systems; afG will stop processing new event data from your properties; and you may request deletion of stored raw data per our retention practices. Previously generated aggregated benchmark data may be retained by afG. Provisions that by their nature should survive (e.g. IP, confidentiality, liability, indemnification) survive termination.

15. General

• Independent contractor. afG is an independent contractor; nothing here creates a partnership, joint venture, or employment relationship.
• Changes to these Terms. We may update these Terms; material changes take effect on the date posted, and your continued use means you accept them.
• Governing law. These Terms are governed by the laws of the state specified in your governing agreement, or otherwise the Commonwealth of Pennsylvania, USA, without regard to conflict-of-law principles.
• Entire agreement; severability. These Terms, plus any SOW or signed agreement, are the entire agreement on their subject matter. If any provision is unenforceable, the rest remains in effect.

16. Contact

Questions about these Terms? Email katoa@ads4good.com.